Head of Retention
- Location
New York, NY - Department
Marketing - Type
Full Time
Bonobos is looking for a Marketing Director to develop and manage the company's CRM strategy, driving the long term value from our rapidly growing customer base.
As our Marketing Director, you will be responsible for developing and implementing a vision and strategy for building valuable long-term relationships with the Bonobos customer. Your role will include customer life-cycle management, all email marketing efforts and coordinating with social media team members.
Your ability to develop an actionable approach to customer segmentation and personalization, manage consistent and compelling on-site marketing assets and extend that approach across all customer touch points will position you as a crucial player within our team. You will report directly to the VP of Marketing and more importantly, you will learn all of the lyrics to LMFAO's Party Rock Anthem during team meetings.
You…
- Have developed lifecycle management strategies and led multichannel customer communication strategies
- Are obsessive about all things email-marketing related
- Have E-commerce and brand management experience
- Understand and love utilizing the evolving social media landscape to drive customer engagement and loyalty
- Have excellent analytical, forecasting, modeling and budgeting skills (and possibly, Ultimate Frisbee skills)
- Relish being a quant nerd
- Are passionate about using cutting edge technology to enhance customer interactions
- Have a Bachelor's degree and preferably an MBA
- Are extraordinarily ambitious and a self-starter
- Like to eat tacos for lunch for 10 straight days (Marketing has been guilty of this in the past.)
We…
- Believe in the power of self-awareness, intellectual honesty, judgment, empathy and positive energy as our team values
- Work hard because we love what we’re doing, but also believe in balance
- Will back up our talk with a competitive compensation and benefits package, challenging projects, random acts of team-wide fun, awesome co-workers and the rare tribal atmosphere that values individuality
- Are willing to help you relocate
- Are excited to hear from you


